11. A Taste of Home

The beverage industry is specifically targeting Latino children and youth by increasing their marketing efforts on Spanish-language television.

Monica Mendoza introduces us to an unhealthy family tradition to analyze how sugar sweetened beverages impact Latino communities and contribute to the type 2 diabetes epidemic.

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   The beverage industry is especially targeting Latino children…increasing marketing efforts on Spanish-language TV

   Latino children saw one and a half more ads…Latino youth saw twice as many…

   …first generation expected to live shorter lives than their parents…

   Sugary drinks are the number one source of calories in young people’s diets

   Drinking one or two sugary drinks each day increases the risk of type 2 diabetes by about 25%

   Nearly 1 in 2 Latino children born in the year 2000 will get diabetes in their lifetime

   Sources

A Taste of Home Lesson Plan

Leading Questions:
How does advertising affect you, your family, and your communities diets?How do companies appeal to different demographics of people? What tactics do they choose?

Activity:
Create an ad for Coke with your family in mind as the target audience. What language, images, prices or language would attract them? Create a commercial or radio ad.

Watch:

Discuss:
How easy or hard was it to make Coke sound attractive? What facts or information did you leave out and why? What parts of our diets have been colonized?

Write:
What are other ways can we show affection in our families? How can we use food as a positive tactic for relationship building? What is your ideal taste of home?

Share Out

Wrap Up:
How can renegotiating our family’s diet change our relationships with each other and our environment?

The Bigger Picture

The Bigger Picture